FITT has strengthened its position in the American market, where it has established a new headquarters in Anderson, Indiana, which will also develop productions specifically designed for the USA, as it is not a mere export market but a strategic development area for the Group.

For this project, which took shape in 2023, FITT, a manufacturer of gardening and construction hoses, chose to regenerate a 120,000 square meter disused industrial area (former General Motors), enhancing its characteristics and geographical location through significant redevelopment interventions and without further land use.
The investment was over 30 million USD and, at full capacity, will see 5 active production lines and more than 90 employees by 2027.
The timelines set out in the business plan were met and at the end of 2024 the plant became operational with two production lines, with two more to be added during 2025.

FITT’s innovative products have been appreciated by American users since 2020, the year the company entered the local market, particularly with offerings for the garden and home irrigation sectors, in a version specifically designed for this country. This positive feedback has allowed FITT to achieve a turnover of over 37 million dollars in 2024. The goal for 2025 is to exceed 47 million USD.

FITT products are distributed in the country’s main DIY chains, including the DIY giant The Home Depot (the world’s leading distribution chain, holding 50% of the American watering market, with more than 2,000 megastores nationwide and over 355,000 employees), Walmart, Lowe’s, Menards, Ace, Do It Best, True Value (which has over 4,000 stores), as well as in e-commerce with Amazon US.

‘We prepared the “landing” in the USA with great care, studying the market since 2017,’ states Alessandro Mezzalira, CEO of FITT Group. ‘Our assessments regarding the opportunity of this investment weighed three critical factors looming over trade with the USA: the risk of tariffs (even before Trump’s inauguration); the increase in logistics costs (which subsequently skyrocketed in the post-pandemic period) and the risk of currency exchange. In light of this, I can say that today, with the start of production in Indiana, we find ourselves in a favorable position compared to exporting our products entirely from Italy, as we did previously. Considering the implications of the recent application of tariffs, the benefits are even greater. Furthermore, the American market has very peculiar dimensions and characteristics, which require a presence on the territory that we otherwise could not have. In fact, a headquarters overseas allows us to guarantee the customer service that FITT has been offering to European partners for over fifty years.’