Bricocenter is expanding in Piedmont with 4 new teams and 4 new stores. The Adeo brand has announced the integration of four former Bricofer stores under the Self banner: specifically, the stores in Asti, Alba, Vercelli, and Borgo San Dalmazzo.

“This is an important moment in our growth journey, and the start of an exciting integration project for the 44 employees who are joining Bricocenter and Adeo,” the company announced. “A project we have called “4All,” a play on words in English that encompasses the number of integrated stores and the involvement of everyone. The coming weeks will be dedicated to the onboarding process at Bricocenter, training on processes and products, and the fitting out of the four stores. We extend our warmest welcome to all new employees!”

To integrate the teams at these stores, the company is looking for new employees in view of the reopening in the early months of 2025.

Who is Bricocenter

Bricocenter, a long-standing Italian brand, is Adeo’s city-based format in Italy. Its stores are smaller than Leroy Merlin and Tecnomat but more centrally located. As of June 2024, Bricocenter operated 60 stores nationwide.